Introducing The Advanced Interviewing Techniques Workshop from the creator of the GRAMS Method, Gary van Broekhoven
Transform how you conduct interviews and master the art of insightful, actionable conversations with users and stakeholders!
Gain hands-on experience with proven frameworks and effective
techniques taking your user interviewing skills to the next level.
3 Day Live Online Workshop
1225€ worth of training plus bonuses for just 27€
On 24th, 25th and 26th of September 2024
90 min each day, 12 pm EST | 4PM London | 17h Barcelona | 7PM Dubai
27+
Years of Experience
2800+
Global Students
9.6/10
Verified Score
IS THIS TRAINING FOR YOU?
Tell me if any of this sounds familiar
Before an interview, have you ever found yourself wondering what to ask to get the best insights?
Do you find yourself writing long lists of questions and lucky to have even half of them answered?
When the interviewee speaks, do you find yourself looking for the next question instead of actively listening?
Have you had an awkward or difficult moment in the interview and wondered what to do next?
Ever ran out of time and missed one of the really important questions?
Every looked at all your data and wondered - What does it all mean?
If you have said YES to any of the questions, then this is for you! - It doesn't matter how many years you've been interviewing customers, the right frameworks can upgrade your game.
By the end of this 3-day journey, you will finally get the answers you need to Establish Rapport, know what to ask next and be able to make sense of your data quickly and easily.
When you're ready, come and join us in the workshop!
WHEN YOU JOIN THIS LIVE ONLINE 3-DAY WORKSHOP YOU WILL
Learn how to quickly create an atmosphere where the interviewee feels comfortable to speak openly.
Have the framework to know what to ask both before and during the interviews.
Learn the techniques to control the interview, even things don't go to plan.
Master some powerful yet simple techniques and questions that uncover the deep "WHY".
Uncover one of the most powerful ways to synthesise and present your insights making it more meaningful and memorable.
Meet Your Coach
Gary van Broekhoven
When I first ventured into research, I’ll admit, I wasn’t very good. I believed that conducting customer interviews was all about rigidly following the process and "walking in their shoes" without much deeper insight.
As an introvert, my “soft skills” were more like blunt instruments, lacking finesse.
However, during my 27 years as a consumer psychologist and behavioural designer, interviewing people from all walks of life, I’ve discovered what truly works.
I’ve led global teams across healthcare, finance, and the toy industry, completing over 200 projects for major brands like NASA, Disney, and American Express.
Recently, I was honoured with a nomination for the 2024 Master Teacher of the Year Award by Harbour Space University.
My GRAMS framework has become a benchmark in academic and innovation circles, and now I’m eager to share with you what I know works.
What Our Clients Says about Gary
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
Join The Workshop Now
What is included when you sign up:
Hands-on practice and guided mentoring with both the framework and the key techniques used to master insightful interviews.
Value: €350
The Interviewing + Decoding Manual: All the tips, techniques and frameworks, checklists, tech stack, plus other further readings to take your level even higher.
Value: €100
The NOREX Framework + Method: Solving one of the classic mysteries, who should we be interviewing to gain all those insights. The NOREX Framework is a simple tool that provides a solid foundation to organise your interviewees that will create a wide range of insights.
Value: €75
The GRAMS Framework + Method: Now replacing outdated industry frameworks helping professionals not only better plan and run their interviews but help in decoding and presenting their insights.
Value: €100
BONUS #1 - The NOREX Framework + Method: Solving one of the classic mysteries, who should we be interviewing to gain all those insights. The NOREX Framework is a simple tool that provides a solid foundation to organise your interviewees that will create a wide range of insights.
Value: €75
BONUS #2 - Live Q&A: You have the opportunity to ask me anything and even role-play an interview so we can make sure you have it perfected.
Value: €250BONUS #3 - Recording: A completely separate recording with all the key takeaways, tips and techniques so you can revise when you need it.
Value: €100BONUS #4 - Behavioural Persona Map: Break away from tired outdated and incorrect Persona Maps and access the (Miro board), plug-n-play Persona Map that stakeholders and the team will really value.
Value: €100
BONUS #5 - GRAMS Certification: One of the most desired skills is the ability to have insightful conversations with people, let your efforts stand out with certification from the creators of the GRAMS Method. (You must attend both days to receive the certification).
Value: €150
TOTAL:
€ 1225
All yours for €27
P.S. Last year we only did this workshop twice and it was a full house! - Check out all the reviews :)
If you’re serious about transforming and leading in this area then please be aware, this may be the last one we do this year!
Join The Workshop Today
Day 01
Mastering The New Foundations
Strategic Participant Selection: Learn how to choose the right interviewees to maximise the insights you uncover.
The 5 Pillars of Insightful Interviews: Discover the essential building blocks that make every interview a treasure trove of valuable information.
Uncovering the 'WHY': Develop techniques to dig deeper into the motivations and reasons behind your interviewees' thoughts and behaviours.
Day 02
Advanced Interviewing Techniques
Building Instant Rapport: Master the art of establishing a strong connection with your interviewees quickly.
Active Listening Mastery: Learn how to silence the internal chatter and stay fully engaged with your interviewee, ensuring you capture every nuance.
Guiding with Subtlety: Discover simple yet powerful nudging techniques to steer the conversation without overpowering the interviewee.
Handling Difficult Interviews: Equip yourself with strategies to navigate and resolve awkward or challenging interview situations with confidence.
Day 03
Decoding And Delivering Insights
Efficient Data Decoding: Learn methods to quickly and reliably interpret your interview data, making it easy to share and memorable for your team.
Bonus: Behavioural Persona Maps: Receive a ready-to-use, plug-and-play template to apply directly to your next project, enhancing your analysis and presentation.
What Previous Students Say
Simon - Experience Lead
Gary's GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
MASTER STAKEHOLDER AND USER INTERVIEWING
Get better insights with less effort!