What People Are Saying About The Workshop

His GRAMS framework- a structured and rapid way of running and decoding user interviews has become the de facto standard within our office.

Simon - Experience Lead

I loved the session and it has changed my perspective on how I conduct interviews. It makes conversations run easy and you can get all the info you want. It’s definitely something I’ll use in my career.

Brandon - Freelance Digital Designer

I found the framework interesting to have in mind when defining research goals and approaching a new project. What I highlight the most is the meaning section, and how the positive -positive and negative-negative questions can allow us to go deeper into the participants' mindsets

Eric - Product Lead