COURSE IN CONSUMER PSYCHOLOGY AND BEHAVIOUR DESIGN
Know What Drives Your Customers And
How To Ethically Change Their Behaviour
Stand out as a leader in your field by understanding what makes your customers tick.
This course gives you the tools to decode user data, enhance your customer experience, and outsmart the competition.
6-Weeks Course, Live & Self-paced sessions
Live classes every Tuesday and Thursday at 4PM UK - 17h CET:
90 minutes each. + Wednesday optional open sessions
Dates: Tuesday 26th November 2024 - January 16th 2025
Potentially career-changing knowledge plus bonuses for just 2500€
Find out if you qualify for our course!
27+
Years of Experience
2800+
Global Students
9.6/10
Verified Score
What Previous Students Say
Trusted by teams at
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
Don Norman
Introducing Our Consumer Psychology & Behaviour Design Course
Stand out as a leader in your field by understanding what makes your customers tick.
This course gives you the tools to decode user data, enhance your customer experience, and outsmart the competition.
UNDERSTAND THEIR WHY, DESIGN THEIR HOW
Gain insights into what drives your customers' choices and how to leverage this knowledge to enhance your strategies.
Find out if you qualify for our course!
Meet Your Coach
Gary van Broekhoven
Consumer Psychologist and Behaviour Designer at What Drives Them.
Nominated for the Master Teacher of the Year Award 2024!
Behaviour Designer, Consumer Psychologist, and University Lecturer, Gary has an extensive portfolio with 200+ projects across various sectors, including NASA, American Express, and Disney. His innovative GRAMS framework is now a benchmark in academic circles and consultancies.
Gary is devoted to imparting his expertise to individuals and teams, enabling others to create truly valuable experiences.
What Clients Say About Gary
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
What Makes This Program Truly Unique
DESIGN FOR
Researchers
Marketers
Innovators
Service Designers
Product Managers
User Experience Designers
Founders, CEO's & Executives
Customer & Employee Experience Professionals
The course is designed to bring as much real-world application for everyone who wants to get a deeper understanding of how customers, users, staff, patients etc. make decisions and how we can help them achieve better behavioural outcomes.
These courses are designed to be fun, easy to grasp and immediately applicable.
When you're ready, come and join us in the course!
Find out if you qualify for our course!
WHEN YOU JOIN THIS 6-WEEK COURSE
Decode Consumer Behaviour
Master techniques to understand and predict customer choices.
Apply advanced segmentation methods to target your audience with precision.
Create Emotionally Engaging Experiences
Design experiences that build deep emotional connections, driving engagement and loyalty.
Implement proven methods from successful applications to influence behaviour.
Master Behaviour Change Ingredients
Dive into proven theories of motivation and dispel the ones that don´t!
Understand cognitive processes to design compelling products.
Habit Formation Techniques
Develop products that naturally encourage positive habits.
Understand how to hack routines helping your users achieve the desired results.
Embed Into Your Business
Prioritise user well-being with ethical design practices.
Integrate these methods seamlessly into your current processes.
Uncover Deep Consumer Drivers
Grasp the psychological foundations of consumer decisions.
Navigate cultural dynamics to excel in global markets.
Enhance Research Skills
Conduct user interviews and consumer research to discover critical insights.
Develop detailed consumer behavioural personas based on psychological drivers.
Find out if you qualify for our course!
What Previous Students Say
Mariam - UX Researcher
This course has been my favorite since I started studying ever. I loved everything about it, and I feel sad that it’s over. I would’ve loved it if all classes were this enjoyable and instructive. Truly, one of my best experiences ever, I have learnt a lot
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately with afterward's commentary was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Consumer Psychology and
Behaviour Design Package
This course blends self-paced lessons with LIVE online group tutorials.
Youll learn the core principles that shape all user behaviour and develop new skills in building psychology-driven products and campaigns.
Explore The Program Curriculum
Live Sessions are every Tuesday and Thursday 90 minutes each.
Start date: Tuesday 26th November 2024
Schedule
Week 1:
Why We Buy
Culture
Research Methods
The process and how to adapt to your existing processes
Week 2:
Qualitative Research
Decoding Insights
Behavioural Persona Mapping.
Week 3:
Behaviourism, Motivation
Evolutionary Psychology + Consumerism
Week 4:
Principles of persuasive design
Presenting Insights
Stakeholder Management
CHRISTMAS BREAK:
21st December - 5th January
Week 5:
Behavioural Economics
Designing Habits
Week 6:
Ethics
Gamification
Deceptive Design
TRY IT RISK FREE
100% Money Back Guarantee
Remember, you do not have to say YES right now. You only have to say MAYBE.
Start the course and if you decide it´s not for you at any time, no problem.
You can refund yourself anytime. No phone calls, no hassle. Just Send us an email, and we will refund you right away
What's Included When You Enroll Today
What’s Included
10 Hours of on-demand Consumer Psychology lessons
10 Hours of on-demand Behaviour Design lessons
6 Weeks of live group training
Comprehensive workbook and templates
Personal feedback from Gary van Broekhoven
Like minded community
Certificates of Completion/Mastery
One-on-one mentoring sessions:
to tackle any challenges relating to understanding and designing user behaviour.
Catch-up!
Went on holiday and need to catch up. The opportunity to do the missing classes in the next cohort making sure you get the course.
Templates for the Frameworks:
Break away from tired outdated and incorrect Persona Maps and access the (Miro board), plug-n-play Persona Map that stakeholders and the team will really value.
GRAMS & Consumer Psychology Certification:
One of the most desired skills is the ability to have insightful conversations with people, let your efforts stand out with certification from the creators of the GRAMS Method.
All videos classes available for the next 24 months!
Total Value: 5000€
Yours for
2500€
Find out if you qualify for our course!
Frequently Asked Questions
Question 1: Certifications?
Yes, upon completing the course and live sessions, you will receive a certificate of completion. For those who submit a project, a certificate of Mastery is available.
Question 2: Time commitment?
Expect to invest 4-5 hours per week, with flexibility in how you distribute your time. Most students complete the course within the6-7 weeks.
Question 3: Course Work?
No mandatory coursework or final exams. We recommend applying lessons directly to your projects for personalised feedback.
Question 4: Is there a final exam or deliverable?
No exam, but it’s important that you really get the most from this investment in yourself.Students enjoy and get more out of it by applying the lessons directly to their work, personal project or university project.They then hand that in and I can give better feedback. - this is what we highly recommend.
Question 5: Previous Knowledge In Psychology?
No prior psychology knowledge is required, making this course suitable for all levels.
Question 6: If I sign up today, when can I start?
You can access all the videos and training material on the day the course starts, this allows everyone to start in the same place. Once it has stated, you can go at your own pace, although the live sessions will prioritised the subjects of that week.
Question 7: Support and resources?
The course includes a pack with all necessary frameworks in digital and downloadable formats, live weekly Q&A sessions, and additional resources for continuous support.
Question 8: Any plans for companies?
Custom plans are available for companies and teams. Contact [email protected] for details.
Question 9: What´s the difference between the 2 certificates?
Completion is focused on completing the recorded lessons and having attended the live sessions. Mastery is delivering a project (can be work, university or personal project) and we spend time going through it and discussing your decisions.
Question 10: If I start it and decide that it's not for me?
We offer a 100% refund policy if the course doesn’t meet your expectations.
Question 11: Still not sure?
Questions? Or perhaps you just want to get to know your professor, no problem, just click on the link on this page to hop on a zoom call and we can answer all your questions.
Find out if you qualify for our course!
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
What Drives Them
C/Valencia 127
Barcelona, 08011
Hours
Monday - Friday
10am - 6 pm
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