Intro to Behavioural Design from Consumer Psychologist and Behavioural Designer Gary van Broekhoven
Learn what product leaders know and use to stay relevant in an overcrowded market.
Employers want it, customers demand it yet only 1% have it!
Live Online FREE Masterclass
On the 7th of January 2025
11 AM EST | 4PM London | 17h Barcelona | 7PM Dubai
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This Masterclass Is For You If...
You find yourself fascinated by the intersection of human psychology and design
You are intrigued by the way subtle design choices can influence behaviour?
You want to be more "user-centred"
Want to create better experiences for your users or customers
Want to de-risk your design or marketing decisions
If so, sign up and start your journey into the world of Behaviour Design!
WHEN YOU JOIN THIS LIVE FREE ONLINE MASTERCLASS YOU WILL
Know the 3 ingredients to ALL behaviour: Not just your users, but your clients and even yours.
Have a new framework: That you can share with your team to improve understanding and decision making.
Understand the behaviour design process: And see how it fits into your existing ways of working, bringing you a competitive advantage.
Meet Your Coach
Gary van Broekhoven
Just been nominated as University “Master Teacher of the Year 2024”
Behaviour Designer, Consumer Psychologist, and University Lecturer, with an extensive portfolio with 200+ projects across various sectors, including toys, healthcare, finance, insurance and travel etc.
He has also worked for consultancies; Fjord/Accenture, IDEO and Designit/Wipro and also for brands such as; NASA, American Express, Disney and Virgin.
What Our Students Say about Gary
Maria Victoria - Head of CX and Behavioural Psychologist
A passionate professional, Gary's “learning by doing” approach transforms any working session into a continuous learning experience for both coworkers and clients. His ability to apply real life examples to tackle different challenges, along with his extensive understanding of tools and processes, gives him the ability to effortlessly transform raw data into actionable insights and innovative solutions. An inspiring mentor to learn from and fantastic person to work with!
Lillian - UX Designer
Gary is definitely one of the best professors I’ve had in my academic career. I feel like his passion and energy made the experience beyond enjoyable. Wish he’d have more classes. Gosh I can’t remember listening so actively to anyone that wasn’t an actor in Game of Thrones. He’s a star!
David - Head of Design
Gary is, without a doubt, one of the people I learned the most from in my entire design career. I worked with Gary for multiple years now in different capacities, not only leading together digital transformation and innovation-driven initiatives for global clients but also leading cross-functional, cross-location teams together.
Join The Free Masterclass Now
What is included when you sign up:
The Behaviour Design Framework: How behaviour Design fits neatly into your existing process and how it can add value to your business.
The 3 Ingredients to ALL human behaviour: It doesn't matter if they are a patient, user or a friend, here I'll show you that every behaviour can be broken down into 3 simple ingredients, and when you know that, it makes decision making and team alignment easier.
How I decide which behavioural persona to focus on: And how decisions can be validated and de-risked.
BONUS #1 - Behaviour Design Mini Guide: Our popular guide just had some new additions!
Value: €25
BONUS #2 - Live Q&A: Feel free to jump in and ask away!
Value: €75BONUS #3 - Recording: Have all the content on tap.
Value: €100BONUS #4 - Behavioural Persona Map: Break the out-dated persona maps and upgrade to a behavioural persona map. Our mural board comes with a video guide and is plug and play showing you which bits to prioritise in on your own projects.
Value: €150
TOTAL:
€ 350
All yours for FREE
Join The Free Masterclass Today
MASTERCLASS
The foundation of Behaviour Design
What it is and how it fits into your existing ways of working
Real world examples showing the difference it makes
A proven framework to decode ALL user behaviour that you can use immediately after the workshop!
What Previous Students Say
Simon - Brand Designer
Had one of the most insightful masterclasses of all time. Gary van Broekhoven has taught me brilliantly about understanding consumer behaviour and applying insights to any kind of design practice.
Maite - Design Strategy
Not only the content was very interesting and applicable, but the session itself had a super clear and engaging structure.
In fact, it is so applicable that I have already absorbed the content and used it in a Design Sprint session with the team.
Olga - UX researcher
I would like to thank you for today's lecture. Not only was the theory very interesting and clearly presented, but the opportunity to try it out immediately was extremely beneficial! I could openly tell you that it was the most interesting lecture I've seen throughout the year.
Behaviour Design Masterclass
Decode Your Users Behaviour
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Hours
Monday - Friday
10am - 6 pm
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